— Acquisition channel is the marketing channel where people come from and convert. You can work on many channels, but the one finals stop that converts the customer counts as the acquisition channel. No matter what other interactions with you they’ve h

— Average order value is the average amount of money a customer spends on one order in your store. It is also called average basket size.  The formula for AOV is simple: AOV = Total revenue / Number of orders It can be calculated globally for the sto