— Behavior segmentation is the first step of creating a tailored email campaign. It is the process of filtering a customer database (using a CRM) by behavior in order to reach a specific customer segment. Then the campaign is customized to react to or build

— Browse abandonment happens when someone visits your website, looks at some products but leaves without buying. It’s a normal shopping behavior in the consideration or loyalty stage where people want to see what’s going on your site. There&rsquo