— Feedback score is a way of measuring customer satisfaction by assigning numerical value to the customer's willingness to recommend your product. The score is calculated based on all responses you get.  In Metrilo, you can send such an email manua

— First-party data is the data a company collects first-hand from customers and leads through their normal browsing and shopping behavior on the company’s site.  First-party data includes: Customer behavior - what people search for on site, ad

— Freebies are any samples or marketing materials, added in a delivery package to enhance the shopping experience. They can be branded merchandise, helpful additions like a hanger for the clothing items purchased, or even perks from your partners - a voucher