— Influencer campaign is a promotion ecommerce brands run together with bloggers or social media influencers. Usually, a special discount is given out to the audience as an insider perk. The influencer may review the product, mention it in an article or simp

— Influencer marketing is a marketing tactic ecommerce brands use to reach a wider audience, acquire new customers and polish their brand image through lifestyle positioning.  It happens on social media and blogs where brands partner up with influencer