— Marketing ROI is a measurement of the effectiveness of marketing efforts. It compares the marketing investment and the increase in sales attributed to it. Marketing ROI is usually calculated for each campaign or marketing investment: mROI = (Sales increa

— Mark up is an accounting term, showing what percentage of the cost of goods sold the profit is. In other words, what percentage of the cost you put on top to form the end retail price.  The mark up formula looks like this: Markup = (retail price - c

— Marketing channels create demand for your products. This can be your website, social media presence, guest blogging, advertising, participation in events, being featured in a magazine, etc. It is where people learn about your brand and products.  Fro

— Marketing localization is a part of tailoring marketing communications to better relate to the audience. Localization is important even in ecommerce because many shopping behaviors are influenced by where people live. Culture, lifestyles, weather and langu