— Retention analysis is the continuous monitoring of customer behavior throughout their lifetime. The aim of the retention analysis is to map when people buy, how much they spend, how loyal they are and when they stop coming back. It essentially shows how cu

— Retention metrics include retention rate, customer lifetime value, number of orders per customer, time between orders, revenue from returning customers. They measure how well you manage to retain customers and stimulate loyalty. Cohort analysis is also a p

— Reactivation is a retention marketing strategy, where the brand tries to reconnect with an idle customer and win them back. It taps into the pool of existing customers who have not ordered anything in a while - and can be quite effective in generating some

— Reactivation emails are also known as win-back emails.

— Referral link is a special link with UTM parameters added at the end. It looks something like this: https://www.onlinestore.com/join?promo_code=INFLU67478 The parameters make it possible to track the traffic and conversions that came from a specific refer

— Referral traffic is when people come to your website from other sites, and not the search engines directly. Visits from clicking on a link on social media or on any other site counts as referral traffic in Google Analytics. Media features, social media pr

— Related products can be used together or fall in the same category. They’re handy for tailored marketing because it’s easy to offer a product that will interest the customer without knowing much about them. Related products can be displayed on

— Reorder rate is the same as retention rate and repeat purchase rate.

— Reorder reminder or replenishment email is a type of email that urges customers to order again a certain product. The assumption is that you know roughly how long does a product last and remind customers to reorder before they run out of it. It works very

— Repeat orders can mean two things in ecommerce: when a product gets reordered by the same customers or when a customer just places another order. Both are signs of high customer satisfaction and good customer retention. If you monitor product performance,

— Retention rate (also reorder rate or repeat purchase rate) is the share of customers who shop more than once from an ecommerce website compared to the total number of customers. Retention rate is a huge indicator of ecommerce performance as it measures:

— Revenue from returning customers is the share of sales coming from repeat buyers. This can be very different from retention rate. A small percentage of loyal customers can still make up a big part of your revenue. Or the other way around.  So it&rsqu