— Tailored email is any marketing email, customized for a specific customer segment or individual customer. The tailoring can be in the copy, the offer, the products, the reason for emailing, etc. It is the opposite of sending one campaign to your whole emai

— Targeted emails are email campaigns created for and sent only to a specific customer segment. They contain a tailored offer for this group in an attempt to achieve maximum relevancy, engagement and conversions.  With an ecommerce CRM and email automa

— Time between orders is an ecommerce metric that measures how long customers take to place a next order. It is essentially order frequency. This is important for customer retention, retention rate and customer lifetime value. It might be different than what

— Traffic source is where people come to your site from. Search engines, social media, an online magazine site, blogs, email marketing or a PPC campaign among many others can all be traffic sources.  Monitoring the performance of your traffic sources (