— Unboxing experience is the first physical interaction between your product and the customer. When people receive the delivery, they open the box or package to discover what’s inside. This can be a very exciting experience, if your branding and packag

— Unit economics is how the total revenue and costs are distributed to a single product unit. It’s a measure of how much you make in earnings or lose on each item sold.  A unit is one final item you sell - a pair of shoes, a water bottler, etc. U

— User-generated content (UGC) are photos, social media posts, reviews and other forms of content that customers of a brand share publicly, identifying the brand. The most common type is pictures on social media or uploaded to a dedicated section on the site