— A welcome email is an email sent, usually automatically, to new leads when they register on a site or to new customers with the first order. It is meant to familiarize them with the brand and engage them further to follow the company on social media, or ch

— Win-back email is a type of a marketing email that aims at making an old customer come back to shop. It’s sent when a customer hasn’t shopped or otherwise engaged with the brand in quite a while. We often recommend having an automatic win-back