Marketing localization
Marketing localization is a part of tailoring marketing communications to better relate to the audience. Localization is important even in ecommerce because many shopping behaviors are influenced by where people live. Culture, lifestyles, weather and language impact how and what people shop. If they’re in the Southern Hemisphere, they have the seasons different from the Northern one. Or maybe they don’t celebrate Christmas or start school when people in your country do.
So to increase your chances of success, you should factor in where the customer is located. Segmenting your customer base by location and tweaking the message and the offer will make your campaigns more relevant. For example, a winter sale of snow gear in January won’t get the attention of Australians.
Additional resources
How to localize your emailson Metrilo blog
See also
Customer segment— A customer segment is a group of customers with similar behaviors or characteristics that you filter for marketing purposes. The idea is to engage the different segments in a more relevant, tailored way for maximum results. Some customer segments most eco
— Targeted emails are email campaigns created for and sent only to a specific customer segment. They contain a tailored offer for this group in an attempt to achieve maximum relevancy, engagement and conversions. With an ecommerce CRM and email automa
— Personalized marketing is an approach that uses data and custom insights to communicate more relevant offers and engage customers more effectively. It can be one-on-one but usually it is done for separate customer segments. Tailored emails, email automatio
— Tailored email is any marketing email, customized for a specific customer segment or individual customer. The tailoring can be in the copy, the offer, the products, the reason for emailing, etc. It is the opposite of sending one campaign to your whole emai
