Marketing ROI
Marketing ROI is a measurement of the effectiveness of marketing efforts. It compares the marketing investment and the increase in sales attributed to it.
Marketing ROI is usually calculated for each campaign or marketing investment:
mROI = (Sales increase - Marketing investment) / Marketing investment
Calculating mROI is necessary to evaluate the success of a marketing campaign, to plan budgets and make revenue projections, and to optimize performance.
See also
Profit margin— Profit margin or just margin is an accounting term, showing what percentage of the retail price your profit is. It is the ratio between the profit and the retail price. The profit margin formula is: Margin = (retail price - cost of goods) / retail price
— Sales attribution is the connection between revenue generated and the marketing channel that brought the customer. Proper sales attribution includes revenue breakdown by: Traffic channel Campaign Referrer Coupon code A good CRM will also attribute
— Performance tracking in ecommerce is the monitoring and measurement of key ecommerce metrics and events in order to evaluate how the business is doing. It includes sales, marketing, products, and customers to give a full picture both for the moment and lon
