One-time customer
One-time customer is someone who only buys once from a particular ecommerce site. For most brands, this is problematic behavior because it means they haven’t managed to retain the customer. If you sell to one-timers only, you have to constantly acquire new ones.
It’s good to find out the reasons for them not coming back, asking for feedback, and using retention marketing to make them buy again.
See also
Customer retentionPopular— Customer retention is the process of engaging customers continuously and stimulating repeat orders. Customer retention marketing uses data to personalize and guide the customer journey, build a deeper relationship with the customer, and win their loyalty a
— Revenue from returning customers is the share of sales coming from repeat buyers. This can be very different from retention rate. A small percentage of loyal customers can still make up a big part of your revenue. Or the other way around. So it&rsqu
— Repeat orders can mean two things in ecommerce: when a product gets reordered by the same customers or when a customer just places another order. Both are signs of high customer satisfaction and good customer retention. If you monitor product performance,
