Organic acquisition
Organic acquisition is when you acquire a new customer through organic or free marketing channels such as Google Search, organic social media, forums, word of mouth, email, etc.
Organic acquisition typically relies on SEO, content marketing, and good social media presence so people looking for information and solutions find you. On the other hand, referrals and personal recommendations come when your product is good and the customer experience is cool so people want to talk about it.
Additional resources
AARRR framework: Acquisitionon Metrilo blog
See also
Unboxing experience— Unboxing experience is the first physical interaction between your product and the customer. When people receive the delivery, they open the box or package to discover what’s inside. This can be a very exciting experience, if your branding and packag
— Paid acquisition is when you win a new customer through a paid marketing channel. Usually, there’s a concrete acquisition cost per customer on each channel. Such paid channels are: social media ads, Google AdWords, display ads, paid features i
