Reactivation
Reactivation is a retention marketing strategy, where the brand tries to reconnect with an idle customer and win them back. It taps into the pool of existing customers who have not ordered anything in a while - and can be quite effective in generating some extra sales without a marketing budget.
Reactivation can be done as a sporadic, one-off campaign or regularly with email automation. You can set up a reactivating email to go out to customers who pass the average time between orders by a lot without placing an order.
Additional resources
Post-purchase email engagementon Metrilo blog
See also
Customer retentionPopular— Customer retention is the process of engaging customers continuously and stimulating repeat orders. Customer retention marketing uses data to personalize and guide the customer journey, build a deeper relationship with the customer, and win their loyalty a
— Post-purchase engagement is customer engagement specifically after at least order has been placed. It is an important part of customer retention strategy because any customer who has placed an order is much more valuable than a prospect. The purpose
— Win-back email is a type of a marketing email that aims at making an old customer come back to shop. It’s sent when a customer hasn’t shopped or otherwise engaged with the brand in quite a while. We often recommend having an automatic win-back
