Segmented email
Segmented email is a marketing email sent to a specific customer segment with the purpose of inciting an action from that segment in particular. The segmentation is done to narrow down the customer base so the email is more targeted and relevant. This way, engagement is more effective and useful for both sides - customers don’t get emails about things that don’t interest them and you realize your goals.
Some examples of segmented email:
- Asking for feedback people who have purchased an item in the last week
- Product use tips only for people who purchased a particular product
- Restock update to people who viewed a product that was out of stock
Additional resources
Tailoring emails by locationon Metrilo blog
on Metrilo blog
on Metrilo blog
on Metrilo blog
See also
Customer segment— A customer segment is a group of customers with similar behaviors or characteristics that you filter for marketing purposes. The idea is to engage the different segments in a more relevant, tailored way for maximum results. Some customer segments most eco
— Behavior segmentation is the first step of creating a tailored email campaign. It is the process of filtering a customer database (using a CRM) by behavior in order to reach a specific customer segment. Then the campaign is customized to react to or build
