Shopping behavior is all actions a person takes associated with buying a product or service. In ecommerce, it includes searching by keywords, browsing websites, reading reviews, signing up for emails, clicking on ads and so on.
In order to maximize your results, it’s important to guide shopping behavior towards your desired outcomes: a conversion, a next order, referring a friend, etc. With an ecommerce CRM, you can monitor at least shopping behavior that takes place on your site and try to influence it.
For example, you can find customers who read your blog regularly and then buy the products featured. This will help you create more content to convert them. Or you might see that some customers browse a lot and leave, placing an order only when sent a free shipping promo code in email.
— The customer journey is the experience of the customer from the first to the last touch with a brand. It is about things they do, how they experience the communication with your brand and it’s often out of your control - some would go to your offline
— Behavior segmentation is the first step of creating a tailored email campaign. It is the process of filtering a customer database (using a CRM) by behavior in order to reach a specific customer segment. Then the campaign is customized to react to or build