Targeted emails
Targeted emails are email campaigns created for and sent only to a specific customer segment. They contain a tailored offer for this group in an attempt to achieve maximum relevancy, engagement and conversions.
With an ecommerce CRM and email automation, you can create endless targeted emails based on any identifier: action taken, metric threshold reached, interest and tastes, demographics.
Additional resources
Localizing emailson Metrilo blog
on Metrilo blog
on Metrilo blog
See also
Email trigger— Email trigger is an event, usually a customer action, that triggers an automated email to be sent out. These customer actions acting as email triggers can be: Places an order Abandons cart Abandoned browsing Subscribers for blog Registers for member
— Behavior segmentation is the first step of creating a tailored email campaign. It is the process of filtering a customer database (using a CRM) by behavior in order to reach a specific customer segment. Then the campaign is customized to react to or build
