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Email Marketing

Engage and retain with personalised email

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5-minute integration. Official plugins for

Segmentations and emails for personalized communication

30+ filters in Metrilo help you segment, slice and analyze your customer base by behavior and characteristics. Filters are ready to work, no preset needed. Then, you can outreach to the different segments you’ve created with tailored email campaigns and offers right from Metrilo without exporting email list to other tools.

Email automation for engagement at scale

With Metrilo's email automation tools, the right message will always reach the right people at the right time. You can set up automated emails to be sent at over 20 different customer actions and trigger events for maximum personalization and relevancy. Send welcome emails on registering and thank you notes after first order, win back idle customers, cross-sell and upsell with meaningful offers, and recover abandoned carts – all 24/7, all making you money while you deal with other tasks.

Action-based filters

Action performed What the customer did, such as add to cart, view product, etc.
Action not performed Filter people did not do something: add to cart, view product, etc.
Product interactions Target people who interacted with a specific set of products.
Product categories Target people buying from a specific product category
Cart/Browse abandoners Pre-defined rules that let you re-engage at any time
Email campaigns Target people based on their previous interactions with your emails
Coupon used If you want to target a group of people who used a specific coupon

Customer-based filters

Revenue Filter people by the revenue they have generated: less than, more than and equal to.
Orders Filter people by how many orders they have: less than, more than and equal to.
Last order Target people based on when they last purchased from your store
Last active Target people based on when they last entered your website
Sessions Target people based on their engagement with your website
Location Target people based on their location
Tags Got your own way of segmenting people? You can use your own tags for segmentation

Gather feedback on autopilot

Instead of getting yet another tool for reviews, you can use email auomation that asks for qualitative and quantitative feedback. You’ll get the full picture of customer satisfaction paired with the orders that contributed to that experience. Metrilo also enables you to act on that feedback by following up with each customer.

Email marketing automation

  • Abandoned cart emails Recover abandoned carts on autopilot. Emails can easily include the abandoned products from the customers cart
  • Cross-sell and up-sell Product correlations and timing rules let you create tailored campaigns to offer relevant products to different customers.
  • Welcome series Make every newly registered user a part fo your community and nurture them effectively.
  • Content drip campaigns Keep up the relationship going with engaging and valuable content until customers are ready to buy again.
  • Promos and coupons Tailor the offers based on customer behavior and track the results automatically in Metrilo.
  • Replenishment emails Stimulate repeat orders with timely reminders based on customer purchasing habits

Recover lost sales

Metrilo tracks what’s happening on your site in real time so your marketing people can catch customers about to slip away and convert them. Also, it takes one click to reach out to people with canceled orders and get them back.

Email performance tracking

With Metrilo you don’t just send emails, but monitor their performance to optimize if needed. Plus, you see exactly how each person reacted to the email - if they opened it, clicked, converted or unsubscribed so you can tailor your email communication to fit your audience tastes and drive better results.

The Assistant will help you improve email marketing

The Assistant is like an extra employee whose only task is to go through all your data and find what needs to be fixed. It will alert you if your open rate or unsubscribe rate on a recent campaign go below average, for example. So you don’t have to check all the time!

Viral Passion runs extremely personalized email marketing with Metrilo for clients

Business: Agency

Uses Metrilo mainly for: Email marketing

Viral Passion needed to boost revenue for its clients while increasing their own efficiency. They use Metrilo’s automated email campaigns based on customer behavior, delivering personalised and well-timed offers with relevant products. This tailored approach to different customer segments increased their clients’ revenue from email by 30%.

Read case study

"Metrilo is the only data tool I use to grow my business. It gives me the data right away."

Moiz Ali

Founder & CEO of Native Cosmetics

"I love the clarity of information, it's a breath of fresh air in the analytics world."

Spencer Walden

Owner of Chocolab
5-minute integration. Official plugins for